Fred Perry

I love Frez Pez.

 

I am not sure when my adoration sprang its roots or how exactly, I think my mum used to dress me in it as a sprog actually, but I just bloody love it.

The design is so simple and quintessentially British. Garments can be worn as casual clothing or smart. It's sport-fashion, but not Reebok Classics (blud). Today it caaan be seen as chavvy, I don't think it is, but even so . . . whatever . . . 'salt of the earth' innit.

The flagship store in Covent Garden is clean cut and symmetircal, displaying giant 'crests' over the walls. This too, the logo, is iconic. Distinguishable anywhere.

After its original sport purpose, Fred Perry was quickly picked up by the music scene and associated youth culture, most notably of which, the 60s and Mods. Yet, it also stretched to the 90s and Hip-Hop and today its mostly paralleled with what I suppose is 'the Hipster' (?), pretty much everything that isn't chav, style-idiot and ghetto.

I like.