Sleeveface

I saw this epic website quite a while ago, but was reminded of it recently by Smooth Radio's new multi million pound advertising campaign. At first, as usual, I thought they had just robbed this idea, however, a little research tells me that it's a collaboration. This is a difficult thing to describe, but basically sleeveface.com is a brilliant website displaying everyday people's photos of themselves 'making up' the parts of their LP sleeves that are missing. The photo above explains it better than I could ever do really. Well, actually, sleeveface.com defines itself as "one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion". The idea transfers across to the music/radio industry with ease, but I find the Smooth FM advert is nothing other than just remotely amusing because it reminds me of Sleeveface.

p.s. there's a Sleeveface book coming out soon showing the best of the images. Expect to find this coffee table item in somewhere like Urban Outfitters.